‘Designing your membership scheme’

Photo by Jo Underhill for the Design Museum Barbie Exhibition

Colin Mulberg drills down into what makes museum membership attractive to visitors.

Colin explores the visitor’s perspective on building a longer and deeper relationship and looks at the motivations, costs and benefits to visitors of joining a membership scheme.

Read the article in ‘The Guide’ section of Museums Journal (login needed).

Get in touch to to talk about getting more out of your membership scheme.